The business and technology of sport — the deals, the tech, and the people building what’s next.
One four-minute issue a week. Written for the people in the deal — agents, executives, athlete-investors, founders — who already know the press-release version.
Sports Business
Team valuations, media rights, sponsorship, league economics, private equity, athlete wealth. The deals that get announced — and the ones that don't.
Sports Technology
Performance tech, fan platforms, data, betting infrastructure, venue tech. What teams and leagues actually buy.
AI Inside Sport
Scouting, contract analytics, content automation, front-office ops, agency tooling. What's real, what's a demo.
Inside every issue
900–1,300 words · four minutesOne story, fully explained. What the press release didn't say.
The week's money moves. What happened, the number, one-line take.
One piece of tech or AI inside sport, explained properly.
One opinion. Sharp, specific, arguable.
Three stats worth stealing for your next meeting.
The trades write for the C-suite. The fan sites write for fans. We write for the people in the deal.
You already know the press-release version, so we skip it. Every item adds the line the announcement left out, usually the valuation math or the name of whoever actually benefits. We don’t run scores, standings, or trade rumors. If we can’t explain why something matters to your money or your job, it doesn’t go in.
ESS is edited by Jack Tabb III, an NFLPA-certified agent at JB Sports. We work in the industry we cover, which is a bias worth knowing about before you read us.
The masthead →Thursday morning, then back to work.
The lead, the deal sheet, the tech desk, one opinion, three numbers.